Hamptons Bridal is a boutique bridal shop specializing in elegant, timeless gowns and personalized service for brides-to-be. My goal for this branding project was to create a design that captures the sophistication, romance, and coastal charm that define Hamptons Bridal. I began by designing a new logo that features a delicate shell motif, symbolizing both natural beauty and the shop’s seaside location. This shell is paired with a graceful, modern font and a soft, refined color palette. The resulting brand identity is classic yet distinctive, giving Hamptons Bridal a look that resonates with both discerning brides and those seeking a memorable, elevated shopping experience.